A Cult of Mac exclusive deal on an amazing light field camera.

A Cult of Mac exclusive deal on an amazing light field camera.
Thanks to the Illum, we may need to reconsider what the word “picture” means. Lytro’s game-changing camera takes “living images” that can be refocused and explored in 3-D, like some kind of precursor to a hologram.

Hot Deal.

Lytro dives into virtual reality filmmaking with debut of its Immerge video camera | VentureBeat | Business | by Ken Yeung

Lytro dives into virtual reality filmmaking with debut of its Immerge video camera | VentureBeat | Business | by Ken Yeung Since its debut in 2006, Lytro has produced devices that leverage light-field technology, which captures information about the direction and intensity of light rays. Today, the company is applying this technology to the world of virtual reality with the unveiling of the Lytro Immerge, a cinematic camera for professional videographers.

So much nonsense in the trades, can be hard to see real innovation. HINT: No mobile advertising and no use of the word "unicorn".

Apple patents Lytro-like refocusable camera suitable for iPhone

Apple patents Lytro-like refocusable camera suitable for iPhone - The patent describes a plenoptic camera, otherwise known as a "light-field camera," that uses a microlens array in the form of an adaptor rather than a fixed and integrated component as seen on what is arguably the most famous consumer light field camera, the Lytro.

It's Lytro-like. How unfortunate for Lytro.