Google testing new Fiber TV ad-targeting method based on viewing history | 9to5Google

Google testing new Fiber TV ad-targeting method based on viewing history | 9to5Google: "Google has revealed that it is rolling out a new ad delivery process to its Fiber TV service in Kansas City. The company says the new ad-targeting process is similar to what it already does on mobile devices. Normally, television ads are sold based on entire markets, not the individual user. With this new ad-targeting method, however, local Kansas City advertisers will be able to target specific users with their advertisements."

'Scuse me while we reinvent traditional TV advertising. After all, you sat on your hands for 50 years expecting it never to evolve.