2014-05-31

Mobile app developers get whipsawed by rising marketing costs in April | VentureBeat | Mobile | by Dean Takahashi

Mobile app developers get whipsawed by rising marketing costs in April | VentureBeat | Mobile | by Dean Takahashi
Oh, the agony of mobile marketing costs. App marketing costs rose in April as mobile app developers poured more money into acquiring new users on mobile devices, according to a report by mobile marketing firm Fiksu.


In a goldrush, the hardware stores make the money. The gold miners go broke.