2017-08-17

FYI: Web ad fraud looks really bad. Like, really, really bad. Bigly bad • The Register

FYI: Web ad fraud looks really bad. Like, really, really bad. Bigly bad • The Register: "For those buying online ads, it might just be both halves, due to fraud. "It's about 60 to 100 per cent fraud, with an average of 90 per cent, but it is not evenly distributed," said Augustine Fou, an independent ad fraud researcher, in a report published this month."

Meaningless bits purchased by desperate people.