Why Startups Are Sporting Increasingly Quirky Names - Lindsay Gellman - News - AllThingsD: "The New York cousins who started a digital sing-along storybook business have settled on the name Mibblio."
I think high tech VC funded startups are this generation's rock bands. Which is probably a good thing because A) rock is dead and B) startups probably make you smarter, unlike heroin, which makes you a better singer.
On the other hand, I think it proves that people started rock bands to get famous and make money, which seems to be what startups are doing these days as well.
