Because anyone can introduce a new mobile phone as the lemmings leap off the cliff into the ocean.Android creator Andy Rubin plans AI-equipped smartphone with edge-to-edge display, ceramic back: "The man behind Google's Android platform, Andy Rubin, is preparing to reveal a company that will field a high-end smartphone with a bezel-free screen, ceramic back, and a heavy focus on AI —posing yet another challenge to Apple's iPhone, a report said on Friday."