Lytro dives into virtual reality filmmaking with debut of its Immerge video camera | VentureBeat | Business | by Ken Yeung

Lytro dives into virtual reality filmmaking with debut of its Immerge video camera | VentureBeat | Business | by Ken Yeung Since its debut in 2006, Lytro has produced devices that leverage light-field technology, which captures information about the direction and intensity of light rays. Today, the company is applying this technology to the world of virtual reality with the unveiling of the Lytro Immerge, a cinematic camera for professional videographers.

So much nonsense in the trades, can be hard to see real innovation. HINT: No mobile advertising and no use of the word "unicorn".