Some clever marketing to be sure.Vogue snaps 12MP images, 4K video at New York Fashion Week using Apple's new iPhone 6S Plus
With the ability to capture 12 megapixel images and 4K video, the new iPhone 6s models greatly enhance the detail of iPhone photographs. The new phones' camera hardware is also faster.
Not everyone is fooled, though. Like recent owners of the Panasonic GH4.