2016-12-09

A decade later, ad team behind iconic 'Get a Mac' campaign recounts development & production

A decade later, ad team behind iconic 'Get a Mac' campaign recounts development & production: "Stars John Hodgman, Justin Long and the ad team responsible for Apple's 'Mac vs. PC' campaign —launched in conjunction with the Intel Mac —recently got together and talked about the evolution of the concept, other celebrity ad campaigns proposed and scuttled, and the difficulties of working with perfectionist Steve Jobs."

Dang!