As Apple's GPU plans go public, Imagination fears becoming a tech orphan

As Apple's GPU plans go public, Imagination fears becoming a tech orphan: "This suggests that Apples move away from Imagination--a company it has small vested stake in--is not driven by costs as much as a desire to move to radically new technology that Imagination itself couldn't deliver and that Apple doesn't want to share with its competitors."

I guess Apple doesn't want to subsidize inexpensive GPUs for Android devices. Is this a surprise?