Who Will Debunk The Debunkers? | FiveThirtyEight

Who Will Debunk The Debunkers? | FiveThirtyEight: "In 2012, network scientist and data theorist Samuel Arbesman published a disturbing thesis: What we think of as established knowledge decays over time. According to his book ‘The Half-Life of Facts,’ certain kinds of propositions that may seem bulletproof today will be forgotten by next Tuesday; one’s reality can end up out of date. Take, for example, the story of Popeye and his spinach."

Nothing succeeds like bad science. The PR industry has known that for at least 75 years.