Apple assigns App Store oversight to Phil Schiller in apparent nod to developer issues Apple's decision to split its App Stores out of Eddy Cue's iTunes and iCloud oversight and instead assign them to Phil Schiller, its head of worldwide marketing, appears to based on an effort to differentiate platform management of developers' interactive apps from the reselling of static content from media holders, and to handle each appropriately.Help us, Obi-Phil, you're our only hope.
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