2015-11-06

Programmatic TV ad buying might take off rapidly, some experts say | VentureBeat | Marketing | by Mark Sullivan

Programmatic TV ad buying might take off rapidly, some experts say | VentureBeat | Marketing | by Mark Sullivan Programmatic advertising — in which exchanges match ads with predefined audiences — has become dominant in web advertising, and the approach is now migrating to TV.
The future is here.

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