Inside Google's master plan for faster, sharper streaming video - CNET

Inside Google's master plan for faster, sharper streaming video - CNET: "Google has been trying to improve the situation with technology called VP9 that compresses the video data so they can move across networks faster. And with a successor called VP10 due in a couple of years, it's promising an even bigger boost to image quality -- not just sharper images, but also richer color and a better ability to span from bright highlights to dark shadows."

To my eye, it looks like Amazon Prime Video on Android and YouTube (all platforms) are the only cloud networks that are really serving quality video streams. I didn't test Netflix or Hulu but I did test HBOGO on iPad.